Tim DeClaire
Marketing & Communications
About Tim DeClaire
Tim has led innovative marketing and communications at some of the most well-known brands and destinations across a variety of industries, including television and entertainment, education technology, e-commerce, gaming, and travel and tourism. He’s an experienced practitioner of data-driven marketing and communications strategy based on digital analytics and customer research, and he believes the only way to manage a team is through servant leadership in order to cultivate collaboration, creativity and high performance.
Tim’s experience continues to provide real world examples of Frans Johansson’s Medici Effect: innovation through the intersection of ideas and expertise from a diverse set of sophisticated thinkers within and outside an organization.
Electric Bicycles
Tim currently leads communications for the direct-to-consumer e-bike company, Lectric eBikes, makers of the most popular e-bike in America, the XP 3.0. The company has sold more than 450,000 e-bikes in the past five years.
Television and Film
Tim has led communications for a variety of television series and specials, as well as short and feature-length films.
Education Technology
Tim led communications for Imagine Learning, the largest digital learning solutions company in the U.S. Products include Imagine Edgenuity, Illustrative Mathematics, Imagine MyPath, Imagine Learning Twig Science and Imagine Robotify.
Gaming
Tim held a leadership position on the team that launched the Wii, which at the time became Nintendo’s best-selling gaming console ever.
e-Commerce
In addition to flash sales promotion, Tim led consumer communications for the launch of Groupon’s e-commerce business, Groupon Goods, which grew rapidly in its first year to nearly $2 billion in revenue.
Travel & Tourism
Tim has led domestic and international marketing and global communications for two of the world’s top travel destinations, Arizona and Florida.
Writing
Freelance writing samples.
timdeclaire.com 